Tracey McCormack - Founder (Inactive)

Tracey McCormack was the original founder of McCormack Media Services, LLC in 2001.  Tracey’s vision was to serve the larger media community -- which found itself in a new and changing environment and subsequently greatly in need of modern education and training. Tracey created several training modules focusing on --- modern sales techniques, modern media platforms and modern professional skills.

Under Tracey’s command, within 17 years, McCormack Media Services, LLC boasts having completed training for dozens of Fortune 500 companies including:  NASCAR, hulu, NBC, Fox, Univision, Telemundo, Sony Pictures Television, 20th Television, Discovery Communications, Publicis Media, and Snap, Inc…just to name a few.  Many of those clients have gone on to be regular, returning customers of McCormack Media Services, LLC.

Today, McCormack Media Services is owned and operated by a private investment group.  Tracey’s vision, content and training modules will continue to serve media companies and sales professionals across the United States.  The original team of expert associates remain on board and will continue Tracey’s legacy and vision of superior, modern training and consultation services.

Bill Parish - President & COO

Bill Parish is a television ad sales pricing, planning and inventory management expert. He has a deep knowledge of finance, research, and operations focusing on revenue maximization through better pricing and inventory management.

Bill began his career in the television business as a page at NBC and rose through the ranks of ad sales finance and planning to become the youngest executive on the NBC Network Sales Management Team. He left NBC to join Lifetime Television in its first years and later joined A&E Networks. Mr. Parish built, staffed, and managed sales, sales planning, traffic and operations for network groups such as Viacom, Turner Broadcasting, USA Cable Network, NUVOtv, Gemstar-TV Guide and NBC.

Bill's Areas of Expertise:

• Television Revenue Modeling
• Television Finance
• Television Operations
• Traffic, Engineering and Master Control Operations
• Ad Sales Management
• New Network Launches

• Forecasting and Projections
• Television Pricing, Planning and Capacity
• Research
• Nielsen Negotiations
• Team Re-Structuring and Organization
• Unrated by Nielsen Networks

Bill Carmody - Leadership Training, Digital & Mobile Media Specialist

Bill Carmody is the CEO and Founder of Trepoint, a digital consulting, technology and marketing services company. For more than twenty years, Bill has focused on integrating social, mobile, online, sponsorship, live events, and traditional disciplines.

Bill’s esteemed client list includes: AOL, AT&T, Citibank, Exxon, Hewlett Packard, Microsoft, M&M Mars, and Samsung.

Bill has also been a leader in the promotions industry assisting clients in digital promotions, contests, sweepstakes and gaming.

Mr. Carmody is the published author of the highly acclaimed books Online Promotions and The ROI of Social and is a regular contributor to The Wall Street Journal, Ad Age and INC Magazine.

Bill's Areas of Expertise:

• Online Publishing and Strategy
• SEO and SEM Strategy
• Content Marketing
• Social Media Marketing
• Database and Email Marketing
• Sweepstakes Implementation
• Digital Media Data Analytics and Tools
• Multi-Platform & Digital Media

• Mobile Strategy
• SMS and Geo-Targeting
• Digital Content Creation
• Social Media Analytics Tools
• Influencer Marketing
• Digital Promotions
• Gaming Strategy
• "Personal Brand Building"

Scott Monty - Social Media and Content Marketing Specialist

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing.

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software and more.

He is a board member of the American Marketing Association and an advisor for RPM Ventures, My Dealer Service, Crowd Companies and Clever Girls Collective. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, where he distributes the widely acclaimed Week in Digital newsletter, and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

Scott's Areas of Expertise:

• Social Media Marketing
• Content Marketing
• Influencer Marketing
• Social Media Training for Talent

• Content Creation
• Social Selling
• Podcasts

Emily Riley - Digital Display, Video and Programmatic Specialist

Emily Riley is a digital marketing industry veteran with deep research, analysis, marketing, and product experience.

Most recently, Emily held executive marketing and product roles as COO of Ghostery, Inc. and Audience Science. In each position, she helped these companies to successfully reposition their products and develop go-to-market strategies.

Emily also served as VP of Research at Forrester Research where she had oversight of digital marketing for Martha Stewart Living Omnimedia.

Ms. Riley advises McCormack Media Services’ clients on digital display, digital video, programmatic strategy and sales.

Emily's Areas of Expertise:

• Digital Media Research
• Platform AnalysisDigital Product Strategy
• Programmatic Sale
• Digital Product Strategy

• Data Analysis
• Programmatic Strategy
• Digital Product Marketing
• Digital Content Strategy

Court Stroud - Multicultural Media Specialist

Court Stroud holds an MBA from the Harvard Business School and is a multicultural media professional with 20+ years of experience including radio, local/national spot/network television, as well as digital. Court has led sales and digital strategies driving revenue for CBS, Univision, Telemundo, Azteca America, and Skyword, to name a few. His proven expertise spans digital/mobile/social display, video, programmatic, and content marketing..

Court’s insights into multicultural audiences, media industry trends, advertising partnerships, and viewer behavior have established him as one of the most sought after thought leaders in the industry. Forbes, Ad Age, Adweek, New York Post, Hispanic Market Weekly, and Media Village are just a few of the industry recognized trades that have featured his his highly respected thought leadership.

In addition, Court co-teaches the course “Video Media Sales in a Cross-Platform World” at the NYU School of Professional Studies with McCormack Media Services’ Founder, Tracey McCormack.

Court's Areas of Expertise:

• Hispanic Media
• Multicultural Media
• TV Sales
• Digital Media 

• Social Media Marketing
• Online Advertising
• Content Strategy

Tina Weinsoff - Print and Out of Home Specialist

Although Tina Weinsoff’s knowledge extends across all media types, she has particular expertise in the areas of print and out-of-home. For most of her career, she has been the point person overseeing print and OOH planning and buying efforts.

Print and OOH still have a big place in this world – billboards, wallscapes, transit, cinema, airport, mall and experiential – and are more important than ever as part of an omni-channel strategy in which consumers can see an OOH ad and instantly make a purchase or further their journey from a mobile device.

Ms. Weinsoff has worked for major agencies in L.A. and San Francisco and has advised major clients including: Honda, Amazon, Macy’s and several e-commerce brands and platforms.

Tina's Areas of Expertise:

• Traditional Print Strategy and Buying
• Billboards
• Cinema
• Mall

• Out-of-Home Strategy and Buying
• Transit
• Airport
• Experiential

Debra Smallman - Digital Media Strategy and Buying Specialist

Debra Smallman is the founder of Kaberg Consulting which she launched more than 20 years ago. She has provided consultation services to major traditional and digital media agencies in Los Angeles, San Francisco, and other major markets around the country.

Debra's expertise includes the development and implementation of detailed digital campaigns and marketing strategies. She has vast experience in planning, placing, and negotiating online media buys for mobile, programmatic, social, and digital video campaigns.

Debra has consulted directly with clients and, in addition, has held positions and provided consultation services to major traditional and digital media agencies in New York and Los Angeles.

Ms. Smallman's account roster includes: Farmer's Insurance, Nature Made Vitamins, New Zealand Tourism, Toys "R" Us, Warner Brothers, Sony, Nissan, Infinity, Honda and Acura.

Debra's Areas of Expertise:

• Digital Media Strategy
• Digital Media Buying
• Digital Video
• Display Advertising

• Mobile Media
• Programmatic
• Paid Search
• Paid Social

Liza Horan - Content Marketing Specialist

Liza Horan is a Principal at Media Moxie, LLC, a New York-based digital media consultancy.

For more than twenty years, Liza has created compelling content strategies that attract, engage and retain audiences. As a former print journalist and editor who turned to digital media in 1995, Liza knows how to create authentic content and the systems that enable people to consume and share that content across websites, social media, mobile and email.

Liza’s approach to content marketing is developing a measurable strategy based on business goals and available data. Liza understands that today’s consumers are everywhere and she trains clients on omni-channel content marketing that mirrors a customer’s personal journey to purchase.

Ms. Horan’s current clients and former employers include: ESPN, The New York Times, Reuters, Gatorade, American Express, and Lincoln-Mercury.

Liza's Areas of Expertise:

• Digital Media Strategy
• Content Strategy
• Omni-Channel Marketing
• Social Content Marketing

• Mobile Media Strategy
• Content Marketing
• Content Creation
• Print Strategy

Tara Aviel - Local Media Strategy and Buying Specialist

Tara Aviel is President of Access Media Services, which specializes in the strategic placement of cable advertising. She also handles planning and buying for numerous accounts and advertising categories across on broadcast television and radio.

Ms. Aviel’s’s career spans more than twenty years of media buying, strategy, account work and team supervision for political clients and others such as Jack in the Box, Red Bull, Pennzoil, Mercedes Benz dealers, Adidas, Dish Network and New Line Cinema.

Tara's Areas of Expertise:

• Account Management
• Local Broadcast Buying
• Cable and Satellite Strategy
• Political Advertising
• Terrestrial Radio Buying

• Local Broadcast Strategy
• Addressable TV
• Cable and Satellite Buying
• Radio Strategy
• Streaming Audio Buying

Larry Sands - Latin America Media & Broadcast Expert

Larry Sands is the founder of Creative Bone Consulting & Management. He has over 25 years of experience in both English and Spanish language traditional and non-traditional broadcast encompassing sales, programming, promotions, distribution, and project management in both the U.S. and in Latin America.

Prior to founding Creative Bone in 2015, Larry had an impressive career at Univision, Inc. in several key roles that marked unprecedented growth for the company. He served as President of Univision Puerto Rico for eleven years where he oversaw the acquisition and launch of two television networks. During his tenure, Univision Puerto Rico rose to the top of the Puerto Rican television ratings. He then went on to serve as Regional Vice President and General Manager of Univision Chicago where he established cross-promotion and monetization of radio properties, implemented a social media strategy to drive engagement, and led the station to record-breaking revenues.

Larry's Areas of Expertise:

• Spanish Language Media
• Network Operations

• Social Media
• Digital Media